West Herr Toyota Scion of Williamsville

Here are the steps:

1. Go to www.ScionFirst86.com on Thursday, January 12, 2012 at 9am PST.
2. Submit an entry with your desired color and transmission selection for your FR-S
3. The opportunity to enter will be available for 8 hours and 6 minutes
4. Scion will let you know within 24 hours if you are one of the lucky 86

You wouldn't necessarily go looking at a Japanese automaker's lineup if you were seeking out an American-made car. But, it turns out, that' exactly where you can find it. Toyota is, in fact, expected to offer consumers the most American-made car in the entire world, for the 2012 model year.

How do we know this? Well, because the federal government just released data on content per new auto. And, the 2012 Camry is…

The 2012 Toyota Yaris, coming in at a low base price and plenty of miles per gallon, is taking on the youth market. Every student needs a car to get to and from those college courses, or for picking up friends and getting to that internship.

The four-cylinder, entry-level vehicle comes with a large array of entertainment options. These, along with its price ranging from $14,115 to $17,200, are being touted in the latest ads: "Yaris! It's a car!" reads one small ad with "bright, cheery letters" as though written by a child.¹

Three-door and five-door…

Next-generation Toyota RAV4 EV? That's right. The forthcoming 2012 model, isn't the first RAV4 EV ever made. The RAV4 EV story actually starts 16 years ago in 1995, when Toyota introduced the first prototype, and claimed a victory, at the Scandinavian Electric Rally Car Rally.

Later that same year, Toyota, placed the RAV4 EV prototype at institutions around the state of California. The following year, in 1996, Toyota launched the first stage of…

The Toyota Prius may be the best-selling hybrid in America. But, it isn't exactly known for its aggressive performance. However, that's about to change.

While they'll continue to offer Prius drivers the peace of mind that comes with superb mileage and low emissions, Toyota is adding an available PLUS Performance package (featuring components from the  new PLUS hybrid performance line) to the 2011 model. Toyota explains, "PLUS is an evolution of hybrid…

Over the past few months the topic of the next-generation Toyota Yaris, which debuted in Japan early this year, has filtered into a deafening silence. Don't worry! It's still in the works.

See, the problem isn't with the Yaris itself. It's simply that Toyota has been so busy playing catch up after the record-breaking earthquake and tsunami on March 11 that they've had their priorities focused elsewhere... specifically with resuming…

People were starting to get a little worried over Toyota's four-month silence, following the March 11^th earthquake and tsunami. Happily, the Japanese automaker is approaching the return to full production levels, and they've started talking "new" again... a sure sign that things are looking up.

What do we mean by "talking 'new'"? "New" both in regards to models and technologies...When an automaker is launching a lot of newness, and keeping discussions…

We knew Toyota was designing the jovial-looking Prius v for active families aiming to reduce their dependency on gasoline and make their hectic lives more convenient. What we didn't know were the specifics. Until now...

As the name suggests, the new 2012 Toyota Prius v seats five people. However, "v" also connotes the friendly family hauler's versatility. Thanks to a 60/40 split rear bench and fold-flat front passenger seat, the latest Prius…

In cooperation with Microsoft and San Francisco-based Salesforce.com, Toyota is developing their very own, exclusive social networking site. Called "Toyota Friend", it's specially designed to allow  drivers to interact with their cars as they would one of the hundreds of social networking sites popping up left and right.

Still in the developmental phase, "Toyota Friend" was recently demonstrated in a Tokyo showroom, where onlookers watched an owner of a plug-in Prius received a…

Scion unveiled their FR-S concept last week at the New York Auto Show - a possible replacement for their two door coupe, Scion tC, now available at West Herr Toyota Scion of Williamsville.

What's so different about FR-S? Aside from styling, which was taken from a Toyota concept, the car is a rear-wheel-drive sports coupe with "Ferrari-like" looks. This concept also features the latest Subaru flat-four engine (Toyota is part owner of both Subaru and…