Have you heard about the "Toyota 100 Cars for Good" program? This program is a a philanthropic effort by the Japanese automaker to aid nonprofit organizations by providing them with a new Toyota vehicle.

Toyota's Scion brand has always targeted young drivers and those drivers that embrace a "young" lifestyle, so it isn't really shocking that Jack Hollis, the brand's founder,  wants to keep that image intact. It is interesting to point out, however, that some experts in the auto industry have spread rumors that the brand is having a sort of identity crisis as its traditional Generation Y customers continue to age. This raises questions about how the brand may fare in the future if this is the case.