The sporty new SE version of the Toyota Camry is paving a new road for North America's best-selling sedan: it's attracting younger buyers. The Camry is now more popular than ever before. Through July of this year, Camry sales have risen 40 percent since last year, to 244,000 units- roughly 60,000 more units than its competitors: Honda Accord and Nissan Altima.
Overall, Toyota sales have risen 28 percent so far this year vs. 2012, up to a total of 1.2 million units so far and gaining almost two points of United States market share. A huge portion of the increase is due to last year's shortage of vehicles after the earthquake in Japan crippled the company's factories. Supplies are now back to normal, which has helped Toyota gain its foothold in the market yet again.
So far in 2012, Camry buyers have been between an average age of 51 and 52, which represents an almost nine-year drop vs. last year. Almost half of buyers this year are under 4, which is up 34 percent for last year's model, with the sport edition ("SE") making up 40 percent of overall sales. As Bob Carter, Senior Vice President of Auto Operation in the U.S. for Toyota explains, "That's what's driving it down, bringing the younger buyer in. We didn't anticipate that much movement in the demographics."1
For more about the new Camry and other new Toyota models available here at West Herr Toyota Scion of Williamsville, conveniently located at 8129 Main Street Williamsville, NY 14221, check back with our blog often, or feel free to stop by today!